Videos
This product video marketed a new AI-enabled B2C app to Atypon clients, who in turn used it to market the app to their end users. It ran on the Atypon website, clients’ websites, and kiosks at industry conferences. The silent walkthrough follows an end-user's typical workflow to demonstrate the app’s solutions to common pain points and showcase its familiar, social media-like interface.
You can find another example of a new Atypon product video here.
And I scripted and produced this product video (hosted on Affinity’s website) about a new plug-for their CRM.
This video plays 25% faster than the original to make reviewing it in full easier.
Ad Loop
This product video ad, which ran as a loop in between presentations at user conferences, introduced Atypon customers to new B2C and B2B product offerings.
Rather than use the branding of each product, I used each logo but gave the overall branding a throughline to convey that the products worked both individually and as a suite. The text includes a product description, primary benefit, and cost model.
This video plays 25% faster than the original to make it easier to review in full.